Credit: TikTok
TikTok, known for its strong influence in the music sphere, now presents a new feature that allows users to save tracks directly to popular apps like Spotify and Amazon Music.
The feature, called “Add to Music App,” was revealed by TikTok on Tuesday. It will be displayed as a button next to the song’s title at the bottom of the screen. By selecting “Add Music,” users can choose their preferred music platform, such as Spotify or Amazon Music, the first time they use the feature.
“TikTok is already the world’s most powerful platform for music discovery and promotion, facilitating artist connections with a global community to enhance music engagement,” said Ole Obermann, TikTok’s global head of music business development. “Add to Music App takes this process a step further by establishing a direct link between discovery on TikTok and music consumption on a streaming service, simplifying the process for music enthusiasts to enjoy the full-length song on their preferred music platform, thereby creating even more value for artists and rightsholders.”
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According to TechCrunch, for Spotify users, a saved TikTok song will automatically be added to their liked songs. On Amazon Music, it will be placed in a TikTok-specific playlist or another playlist chosen by the user.
This feature holds immense potential, given TikTok’s considerable influence in the music industry. If a song gains traction on the app, it’s highly likely to make its way onto the Billboard charts. TikTok has propelled numerous music careers and aided independent artists in sustaining their livelihoods. It’s only natural for the platform to strengthen its role as a pivotal music discovery tool.
From now on, whenever you come across a catchy tune on TikTok, you can seamlessly transfer it to your preferred music app.
TopicsTikTok
Tim Marcin is a culture reporter at Mashable, where he writes about food, fitness, odd internet phenomena, and pretty much anything else. On Twitter, you can find him endlessly discussing Buffalo wings at @timmarcin.
