A recent study by the Pew Research Center revealed that most TikTok users prefer to browse content instead of actively posting. The study surveyed 2,745 adult TikTok users in the U.S. and examined the posting habits of 869 respondents.
Is the meet cute dead? TikTok has thoughts.
Surprisingly, 52 percent of the surveyed adults have never uploaded a video on TikTok, while only 40 percent have shared a public video. This suggests that a minority of users generate the majority of content on the platform.
Similar to other social media platforms, active posters on TikTok tend to interact more with other accounts. On average, posters follow almost four times more accounts than non-posters. The typical poster has posted six videos and received 149 likes. Additionally, posters are nearly five times more likely to have personalized their profile bio.
Contrary to assumptions, the age group with the highest number of respondents who have posted TikTok videos is not the youngest demographic, but rather the 35 to 49-year-old age group.
Alongside user behaviors, the Pew Research Center also collected feedback from U.S. adults regarding their For You Page (FYP) on TikTok. The survey results indicate that about 85 percent of respondents found the content on their FYP to be “somewhat interesting” or more, with 40 percent considering it “extremely or very interesting.” Only 14 percent indicated their FYP as “not too or not at all interesting.”
What kind of videos turn off respondents? Are day-in-the-life vlogs, cooking videos, or travel guides the culprits? That remains uncertain.
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Elena is a tech reporter and the resident Gen Z expert at Mashable. She covers TikTok and digital trends. She recently graduated from UC Berkeley with a BA in American History. Email her at[email protected] or follow her @ecaviar_.
