When it comes to grabbing attention on TikTok, nothing does it quite like a stunning manicure. Currently, the talk of the town is the “Boston University red” nail color. Created by the brand DND, this shade is described by the company as a “perfect scarlet red,” balancing brightness and depth. DND even took to TikTok to showcase how to flaunt this color, especially for those looking for a Halloween-inspired look.
The specific color draws inspiration from BU Red — #CC0000 or Pantone’s 186 — which stands as one of Boston University’s official hues alongside black.
This hue has taken TikTok by storm, with the hashtag #bostonuniversityred gathering over 226,000 views on the app. TikTok users are quickly adopting this trend. For instance, @kybeal_ shared videos of the manicure, stating, “Boston University Red is my new fav,” while nail creator @heluviee showcased the color as perfect for Halloween, calling it “vampy reds of my dreamsss.”
Trends in beauty on TikTok move swiftly, and nail fads are ever-changing. Just this summer, “blueberry milk” manicures were a hit, but the trend faced controversy due to its name and originality.
It’s crucial to note that the popularity of red nails isn’t a novel idea. Well-known nail brands have always offered an array of red shades. According to Anna Waletzko, Cultural Analyst at Canvas8, repackaging existing trends is a way to make an impact on TikTok. “It’s a way to rebrand and stand out in the sea of content that churns endlessly,” she says.
“Boston University Red” has become a part of this ongoing fascination. Nevertheless, amid these trends and debates, the underlying philosophy remains clear: Pick and wear what you like – it’s that simple!
TikTok’s ‘blueberry milk nails’ have the internet questioning trend culture
Topics
Beauty
TikTok
