OpenAI recently introduced Sora, a groundbreaking AI model that can generate lifelike videos.

This text-to-video model can create one-minute videos that closely resemble real footage, sparking discussions about its potential impact on video production and how to access it.

The first question about the future of video production with Sora involves complex debates on artistic rights and regulatory frameworks.

As for trying out Sora, it is currently unavailable to the public.

Although Sora was publicly announced, OpenAI mentions that it is still in the red-teaming phase, undergoing rigorous testing to prevent the generation of harmful or inappropriate content. Limited access is provided to a select group of visual artists, designers, and filmmakers for feedback on enhancing the model for creative professionals. This ensures that creative professionals can benefit from the technology rather than be replaced by it, a concern that will only be fully addressed once Sora is widely accessible and utilized by businesses.

If you are interested in seeing Sora in action through demos, OpenAI has shared several in their announcement. Additionally, CEO Sam Altman has been posting videos of prompts requested by users on X.

No specific timeline has been provided by OpenAI regarding a broader release. Unless you are part of the red-team testing or involved as a creative tester, you will have to wait for wider availability and make do with the existing demonstrations.

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Cecily Mauran

Cecily is a tech reporter at Mashable who covers AI, Apple, and emerging tech trends. Before getting her master’s degree at Columbia Journalism School, she spent several years working with startups and social impact businesses for Unreasonable Group and B Lab. Before that, she co-founded a startup consulting business for emerging entrepreneurial hubs in South America, Europe, and Asia. You can find her on Twitter at @cecily_mauran.


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