Both the U.S. and the European Union have raised issues concerning TikTok.
In a formal announcement on Monday, the European Commission revealed that it has launched an investigation into TikTok’s compliance with the Digital Services Act. This act, which was approved late last year and became effective on Jan. 1, is designed to address matters such as illegal content, misinformation, and targeted advertising.
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The EU’s investigation will focus on specific areas, including the potential use of algorithms by TikTok to encourage addictive behavior, also known as the “rabbit hole effect.” The concerns center around whether TikTok’s platform is excessively engaging, potentially leading to difficulties for users in disengaging from the app. Other key areas of interest include protecting minors’ privacy and safety, ensuring transparent advertising, and implementing effective age verification processes for users.
The probe will particularly examine TikTok’s measures to safeguard children, with a specific emphasis on the adequacy of age verification protocols.
If TikTok is found to be in violation of any regulations under the DSA, it could face fines amounting to up to 6% of its annual revenue, as per reports from TechCrunch. TikTok has expressed its willingness to cooperate with the investigation, stating that it has already responded to previous requests from the European Commission and has proposed meetings between its child safety representatives and EU officials. However, TikTok noted that there has been no response from the Commission regarding these proposals.
These are significant matters for an app predominantly known for its viral dance trends.
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