Dr. Roshawnna Novellus has an impressive list of achievements, including holding a Doctorate in Systems Engineering and finance, a Master’s in IT, and a Bachelor’s in Computer Engineering, running her own business supporting female entrepreneurs, and being an author. However, her true depth of passion and expertise shines through when you delve into her experiences and insights.
It’s crucial now more than ever to gain insights from diverse perspectives. In our discussion with Dr. Novellus, we explore her career journey, her business, and her unique perspectives on current protests and calls for justice in the nation, all through the lens of a Black female CEO. Her words are not only motivating but provide a crucial viewpoint that demands attention.
Name: Dr. Roshawnna Novellus, CEO and Founder of EnrichHER
Current location: Atlanta, GA
Education: Doctorate in Systems Engineering and Finance, George Washington University; Masters in IT and Systems Engineering, Rensselaer Polytechnic Institute; Bachelors in Computer Engineering and Business Management Economics, UC Santa Cruz
What was your first job and how did you secure it?
At 15, I taught middle schoolers about paleontology in San Diego at the Elementary Institute of Science. This opportunity arose from an internship at the Natural History Museum, where I was selected as one of two students to represent the Institute at the Museum.
Can you share insights into your career journey— was finance always your intended path?
Accompanying my mother to local investment meetings during my teenage years exposed me to financial independence early on. Earning $40 a day in junior high by selling candy at school sparked my interest in setting goals and delving deeper into finance, learning about supply and demand.
Why did you decide to establish EnrichHER?
The main obstacle for female entrepreneurs is accessing capital, which led me to launch EnrichHER. Supporting the success of women-led businesses aligns with my purpose. I strongly believe that empowering women economically promotes inclusive growth and gender equality. With the rise of sustainable women-led businesses, society can benefit from inclusive job creation, products, and services that better reflect women’s perspectives. Increased female engagement in local economies will lead to a more representative society catering to our needs and aspirations.
Accompanying my mother to local investment meetings during my teenage years exposed me to financial independence early on.
What challenges did you face while building your business as a woman and a Black woman?
Gender equality in funding remains a struggle for women-led businesses. Even successful women-led ventures face more obstacles than their male counterparts, despite gaining significant traction or securing funding. The lack of financial resources continues to hinder gender equality. Additionally, being a Black woman compounds challenges due to the intersectionality of racial and gender inequalities. Advocating for equality and promoting economic empowerment are fundamental aspects of my work.
What obstacles do Black female entrepreneurs face that other demographics do not?
Historically, women have faced significant barriers in obtaining business financing. National statistics show that women receive business loan approvals at around 20 percent lower rates than men. Moreover, Black women often fall victim to predatory lending practices, underscoring the importance of understanding diverse business financing options. EnrichHER’s Business Financing Masterclass addresses this crucial need by providing essential knowledge.
Advocating for equality and promoting economic empowerment are fundamental aspects of my work.
How do you view the recent events in Minneapolis and nationwide as a Black woman CEO, and what advice do you offer to small businesses?
As a Black woman leading a company focused on women’s economic justice, current events serve as constant motivation. Our mission remains crucial and relevant. Giving up is not an option. We owe it to our communities, ancestors, children, and ourselves. I firmly believe that for societal change to happen, access to resources must evolve. Diversifying business ownership is a vital part of the solution. Business owners play a critical role as providers of goods in communities, influencing politics and legislation. The current pandemic threatens to erase 42 percent of all Black-owned businesses in the U.S., emphasizing the importance of supporting these businesses to prevent further setbacks.
Giving up is not an option. We owe it to our communities, ancestors, children, and ourselves.
How have you experienced the nationwide protests as a Black woman? What message do you have for those who claim not to understand?
Living near the recent protests in Atlanta, I witnessed the increased police presence in my neighborhood and the subsequent cleanup efforts. Following the initial protests, I engaged with women in security and concierge roles to understand their struggles in navigating these challenging circumstances. Despite their fears, these women had to support their families and report for duty.
This cycle repeats over time. Women endure and internalize their pain, carrying heavy burdens to protect their communities. Prioritizing the well-being of others often overshadows our own needs. Renowned Black feminist Audre Lorde once said, “Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.” This statement highlights the importance of Black women taking care of themselves amidst relentless community care in the face of oppression. Personally, I make self-care routines a daily priority to nurture myself.
Women endure and internalize their pain, carrying heavy burdens to protect their communities.
What message would you like to convey to non-Black women reading this article?
Highlight Black women’s voices prominently and believe them when they share their experiences of oppression. Avoid diminishing or dismissing their lived realities.
If you could advise your 22-year-old self on one thing, what would it be?
Remember, negativity from others reflects their issues, not yours. Stay true to yourself and don’t let external perceptions define you.
