Credit: TikTok.

TikTok is making its mark on the music scene by launching its inaugural live music extravaganza.

Set to take place at Sloan Park in Mesa, Arizona this December, the In the Mix festival features a star-studded lineup including Cardi B, Niall Horan, Anitta, and Charlie Puth. The event also showcases emerging talents such as Isabel LaRosa, Kaliii, LU KALA, and Sam Barber as part of TikTok Elevate, the company’s initiative for up-and-coming artists.

Besides the performances, the festival promises to incorporate engaging activities inspired by popular TikTok trends. The entire event will be streamed on TikTok LIVE.

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Paul Hourican, TikTok’s global head of music partnerships and programming, explained, “With In The Mix, our goal is to bring the For You feed to life for fans at the venue and on TikTok,” underlining the company’s vision to “create a show that is reimagined for the TikTok era.”

The headlining artists themselves boast large followings on TikTok, with Cardi B, Anitta, Niall Horan, and Charlie Puth collectively reaching 74.5 million followers. Reflecting on his involvement, Puth expressed his excitement, stating, “I love the community we have built and am thrilled to be a part of TikTok In The Mix.”

TikTok’s influence in the music industry has been steadily growing. Recently, the company collaborated with Billboard to introduce its own music chart.

The festival, In the Mix, is scheduled for December 10, with tickets available for purchase starting December 2, ranging from $25 to $60.

Topics
Music
TikTok

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Meera Navlakha
Culture Reporter

Meera is a Culture Reporter at Mashable, joining the UK team in 2021. She writes about digital culture, mental health, big tech, entertainment, and more. Her work has also been published in The New York Times, Vice, Vogue India, and others.

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